Choose a starting page that matters to your business
Enter your homepage or an important service page into the free website checker. The report provides feedback on up to five pages. If you have a large website, begin with the part that explains your main offer and leads people towards an enquiry.
Write down what you want a visitor to do on each page: request a quote, book a visit, view a product or understand a service. Keep that purpose beside your report. It will help you decide which fixes deserve attention first.
Read the score alongside the findings
The score summarises essential checks on the page content inspected. Those checks cover titles, descriptions, headings, verified links and missing image alt attributes. The report also lists other improvements, including sharing information and suitable structured data.
Use the score to organise work, then read the actual findings. A title problem on your busiest service page and an optional sharing improvement are different tasks. The report groups critical issues, opportunities and positive checks so you can see that difference.
Turn each problem into a small task
Example: Your plumbing service page has a missing title and a broken quote link. Write a title that names the plumbing service and business. Repair the quote link, then open it on your phone and check that the form can be used.
For every issue, record the page address, the recommended change and who will make it. Assign a short list to the person editing your website. When several pages share a problem, ask whether the same page template is causing it.
Review the content through a customer's eyes
Open the service page and ask whether a new visitor can understand what you offer, who it suits and how to enquire. A page can have complete metadata while leaving these questions unanswered. Add useful details from your real business: your process, the work included and examples you have permission to share.
Follow the route from the homepage to the service and contact page. Check that the wording describes each destination clearly. Give your main offer a visible route through the website.
Check search visibility separately
Your own Google Search Console account can show whether Google has indexed a specific page and which searches bring impressions and clicks. Compare that information with your audit findings. If a service page is excluded from search, investigate the exclusion before spending time rewriting its introduction.
Also try the website on a real phone. Read the text, open the navigation and use the enquiry form. Performance and usability checks help you assess parts of the customer journey beyond the HTML report.
Confirm that the changes work
After making a fix, open the affected page and check the result. Run a new audit to confirm the issue has cleared. Keep the exported report with your task list if you need to discuss it with your developer.
If you want help implementing the changes, use the consultation button after your audit. Your website and a short findings summary will accompany the request, so BuildMyApp can review the work you have already identified.